17 Dec December 17, 2016 First of its kind service worldwide enables Dubai Metro commuters a smart shopping experience. The smart shopping area is available from Saturday at Abu Dhabi Commercial Bank Station, Damac Station, Dubai Internet City Station and Emirates Towers Station. The move stems from RTA and Dubai efforts to rank Dubai the smartest city in the world. “The Smart Mall concept rolled out by RTA in collaboration with Etisalat is the first of its kind worldwide enabling Dubai Metro commuters a smart shopping experience via an interactive, high-definition 3D digital screen spanning nine square meters. It enables two people to process their purchase transactions at a time,” said Mattar Al Tayer, Director-General and Chairman of the Board of Executive Directors of Roads & Transport Authority (RTA). “More products will be added in the following phase such as clothes and electronics. Two smart screens (kiosks) offering the same services would be in place to provide privacy to clients. In the Smart Mall, the customer can choose from the items on show by adding them to the shopping cart. Then, the customer can pay for items selected using a credit card, and the goods would be delivered at the time and place specified by the customer. RTA is considering other payment options such as NOL cards or mobile phone (Etisalat balance),” explained Al Tayer. Salvador Anglada, Chief Business Officer at Etisalat, said: “It enables individuals to shop on the go rather than set a time for grocery shopping. Such an exercise makes life easier after a busy day and avails people a time to use in other more important affairs. Thanks to our long experience in Trolley.ae, the first online grocery shop in Dubai, we will contribute to empowering the Smart Mall to deliver best-in-class services and provide thousands of options and products.”
